Colombian singer-songwriter Sebastián Yatra surprised fans by appearing live onstage with the Jonas Brothers during one of the latest shows on their Jonas20: Greetings From Your Hometown Tour. The artists reunited to perform their bilingual single “Runaway” — originally released in 2019 with Daddy Yankee and Natti Natasha — as well as Yatra’s global hit “Dos Oruguitas” from Disney’s Encanto soundtrack.
The surprise collaboration is more than just a fan-pleasing reunion — it underlines a strategic, accelerating trend: major U.S. pop acts are proactively inviting Latin stars onto their global stages rather than waiting for separate remixes or regional editions. The Jonas Brothers have recently expanded their live format to incorporate high-impact international guests, signaling a deeper long-term investment in the Latin market.
@danielaacorredorr @sebastianyatra @Jonas Brothers que locuraaaa❤️ #jonasbrothers #sebastianyatra #runaway ♬ original sound – Daniela Corredor
Yatra’s presence is no coincidence. He has become one of the most commercially valuable Latin voices for both streaming platforms and global sync placements, while the Jonas Brothers continue to evolve their brand through multicultural alignment. Their shared hit “Runaway” was originally seen as an experimental collaboration — but in 2025, it now reads as a foundational moment in the Latin–U.S. pop fusion wave that dominates today’s charts.
Beyond nostalgia, this appearance is strategic. It reinforces the idea that Latin artists are no longer treated as add-ons, but as equal forces on mainstream stages. The industry will now be watching to see whether this is a single moment — or the soft launch of a larger joint move ahead of the 2026 World Cup music cycle, where Latin voices are expected to lead the narrative.
