Carlos Vives, whose career has spanned decades of Colombian music and pop-folk fusion, steps into the global tournament sphere in a major way. The collaboration with Wisin, Emilia and Xavi underscores Telemundo’s strategy to engage the Hispanic audience with a culturally resonant anthem.
The song “Somos Más” combines influences from vallenato, reggaetón, pop-urban and Mexican youth culture, reflecting the diversity of Latin American music scenes and the multicultural fanbase of football.
Release plan & context:
Telemundo will premiere the track live during the Billboard Latin Music Awards in Miami, marking one of the highlights of the award show. The network also confirmed that as part of its official coverage of the World Cup, which will take place in the USA, Mexico and Canada, “Somos Más” will serve as a key musical campaign element.
Although full details on streaming and release dates have yet to be disclosed, the announcement already generates strong industry buzz and signals how music and sport continue to merge in high-impact global events.
What to watch:
Industry analysts will observe how the song performs both as a sports anthem and as a mainstream musical release. Key elements to monitor include chart performance, global streaming numbers, and how it integrates with Telemundo’s broadcast strategy for the World Cup. Furthermore, the collaboration indicates a broader trend of Latin stars moving into major sports events’ branding and cultural platforms.
Conclusion:
“Somos Más” is more than a theme song—it is positioned as a unifying anthem for Latin audiences around the biggest football tournament in the world. With Carlos Vives, Wisin, Emilia and Xavi at the helm, the track promises to blend musical heritage, urban energy and global ambition in one unforgettable moment.
